HighRoad Advertising, LLC

We are located across from the Pokegama Dam on Hwy 2 west between Grand Rapids and Cohasset, Minnesota. Our 11′ x 22′ sign is double sided to capture traffic in both directions.
The weekly travel count by this location is approx. 39,000 per week in each direction.

A recent study by Arbitron found that nine out of ten people notice the advertising copy on digital billboards “most of the time.” Additionally, nearly two out of three agree that digital billboards are an appealing way to advertise. Finally, recall by consumers of specific brands reaches 50% for some advertisers.

Billboards have been and continue to be a major component of modern day advertising for all types of companies and organizations. They are used as an effective way to reach large amounts of consumers on a daily basis, at all hours of the day. Consumers take the same routes to commute each day adding great depth to a billboard advertising campaign. Digital billboards have made the billboard advertising industry more effective and cost efficient for advertisers who need to change their message more frequently. With the easy digital transition between advertisements and more eye-catching graphics, digital billboards are going to be a popular way to connect with consumers.